Nonprofits and Donors Benefit Immediately with Gift Annuity NOW Fundraising

Gift annuities result in immediate cash gifts to nonprofits without any risk or liability. Any size 501(c)(3) can now implement a gift annuity platform for their donors.

DALLAS, Texas, May 01, 2013 (GLOBE NEWSWIRE via COMTEX) — via PRWEB – Every nonprofit in the United States can now participate in the charitable gift annuity market and have the ability to raise immediate cash gifts without any risk or liability. Charitable gift annuities are no longer limited to the largest nonprofits in America. Gift Annuity NOW(TM), an easy to use web-based software, is going viral and impacting every sized 501(c)(3) organization in the country. Rick Henderson, President of Gift Annuity NOW(TM) states “Our goal is to provide every nonprofit organization in the country the ability to implement a gift annuity platform for their donors without any risk or liability.”Henderson notes that “Under the traditional Gift Annuity method, a nonprofit must ‘wait’ until the death of the donor to receive the actual ‘gift’ portion of the annuity.” He adds that “Even more burdensome to the nonprofit is the increased length of the waiting periods due to advancements in medicine and technology. Donors are living longer and the nonprofit is obligated to make payments to the donor for their lifetime.” But with Henderson’s patent pending software, Gift Annuity NOW(TM), waiting periods are eliminated and the nonprofit receives an immediate cash gift. In addition, the nonprofit is free of the risk and liability of managing the payment to the donor. The nonprofit is also free of the responsibility of licensing, paperwork, 1099 forms and other issues of asset management.Gift Annuity NOW(TM), which employs the American Council of Gift Annuity payout rates, is the perfect tool in the toolbox for nonprofit organizations looking to enhance relationships with donors and receive donations of immediate cash gifts due to the nonprofit’s increased immediate need for funds. “If you take everything that’s wrong with the traditional gift annuity administration method, Gift Annuity NOW(TM) overcomes all of it” declares Janet Hunter Lane, Director of Operations for the Dallas based software firm. Gift Annuity NOW(TM) allows the smallest and largest nonprofit organizations the power to educate their donors on how to impact their favorite nonprofit today versus at their death. “Our donor is changing right before our eyes,” states Henderson. “It’s our responsibility as development officers, major gift officers and executive directors to educate the donor on every possible way to maximize their impact. This includes letting the donor now how they can benefit as well.”

There are thousands of very talented consulting firms that can manage campaigns, design strategic plans and conduct board retreats. Conversely, there is only one software firm providing every nonprofit organization a way to help every donor in its database increase their income while providing a larger cash gift that before. Gift Annuity NOW(TM) can be utilized by the smallest of churches and schools to the largest of higher education and healthcare institutions in the country. “We want every development officer or person responsible for fundraising to be armed with this tool on their smartphone, tablet or laptop and have the ability to maximize their donor’s gift,” states Lane.

In a world of rapidly changing donor demographics, influenced by advancements in medicine and technology which affects deferred gifts, Gift Annuity NOW(TM) is the perfect tool for any development officer in any sized nonprofit. For more information about the power of Gift Annuity NOW(TM) visit,

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